This article is a guide to get your partners engaged and scheduled for their capture session! We recommend crafting a multi-step outreach strategy that ensures that all of the partners you'd like to participate in this program are aware of the project and the benefits they’ll receive. Below are outreach efforts that have been successful for other DMOs.
⭐ Getting Started
Regardless of how you get in touch with your partners, if you'd like them to schedule a capture session, the call-to-action is always...
However, some of your partners will be interested in this program but they'd like to participate at a later date for a variety of reasons - it could be hotel renovations, seasonal decor, staffing changes, etc. That's ok. We'll capture at any time. We see many partners schedule months later once their space is ready. This is why it's important to continually promote the program throughout the year.
✉️ Emails
- Design your own email: if you have a regular template for partner newsletters or announcements, feel free to use that. Be sure that this call-to-action is prominent - "Schedule now by going to threshold360.com/schedule!"
- Co-branded email template: We have created an email template specifically for outreach, that can incorporate your logo and provide helpful information along with the scheduling link. Our team can send the email to your provided list of partners, or your team can take it from here! To request a co-branded email, email [email protected].
👥 Partner Webinar
- Co-host a webinar with Threshold! We'd love to co-host a webinar with you for your partners. Invite your partners to a 30-minute Zoom webinar where we will demo the Threshold platform, explain the benefits, and answer Q & A. We'll create the webinar registration link, provide it to you to send out to your partners, and regularly send you a report of registrants leading up to the webinar. To request a webinar time, reach out to Manager of Customer Success, Brody Enwright.
- Schedule the Webinar during a pre-existing partner meeting. Instead of trying to wrangle partners to a new meeting, you can also schedule a time for the webinar during an existing partner meeting. That way it makes it easier and more likely for most of your partners to attend and get the information they need.
📞 Phone Calls
Here’s a sample call script if you would like to reach your partners via phone.
<aside>
👩🦳
- “Hello, this is [name] from [organization], how are you doing today?
- I was giving you a quick call to ensure you had heard about our new partner benefit of capturing a virtual tour of your location! We recently partnered with Threshold 360 to capture tours and we have a local photographer who would be creating them.
- Glad you saw the email! The process is pretty simple. You go to threshold360.com/schedule and book an appointment for a day that is ideal for you. An individual photographer shows up with a 360 camera and tripod, and can capture your space in 90 mins or less!
- You should prep any spaces for photographs but it doesn’t have to be prepared for an event, unless you want to show a certain setup. And no, Threshold does privacy blurring on all faces present, so business can proceed as usual.
- Yes, that’s the one. I do encourage you to book soon before the weather changes! And if you have any questions, please reach out.”
</aside>
<aside>
👨
- “Excellent to hear from you, I’m doing great, what can I help you with?
- Hmm, sounds interesting! I did see the email but I hadn’t had a chance to look into it further. What else can you tell me about it?
- Do I need to prepare for the appointment in any way? Do my staff or patrons need to be away?
- Great to know! You said the link to schedule was threshold360.com/schedule, correct? I’ll take a look now.
- Thanks, will do! Have a wonderful day.”
</aside>
💬 Texts
<aside>
<img src="/icons/rename_purple.svg" alt="/icons/rename_purple.svg" width="40px" />
Hello from [org]!
We have partnered with Threshold 360 to bring virtual tours to our destination! This is an awesome benefit for our partners because it will drive more engagement for our destination and increase our interest with business and leisure travelers.
As a partner of [org], we invite you to schedule your virtual tour capture today! Go to threshold360.com/schedule now!
A capture session involves a single 360 photographer and can be done in under 90mins! Minimal preparations required and can be done during normal business hours. You will also receive access to the virtual tour to be used for your website or social media campaigns. What are you waiting for? Schedule now! threshold360.com/schedule.
</aside>
📍Location Examples
Some partners have a hard time visualizing what they can expect of a virtual tour of their location. It can be helpful to provide some examples similar to their business. Check out some examples here, or feel free to get in touch with us if you don’t see what you’re looking for.